Emergency Medical Associates (EMA) Director of Data Management Selected to Give Keynote Address for Business Objects in Sydney, Australia at 07 Asia-Pacific & Japan Insight Conference

North Sydney, Australia - Jonathan Rothman, MBA will the be featured Customer Keynote Lecturer at Business Object’s 2007 Asia Pacific and Japan Insight Conference, which will take place in Sydney, Australia on October 30, 2007.

Mr. Rothman, EMA’s Director of Data Management and Emergency Department Business Intelligence™ solution, WEBEMARS™, was nominated by Mr. Christopher Christy, Director of World Wide Healthcare Industry Marketing for Business Objects, based upon the outcomes and success of their implementation with Business Objects.

The Asia Pacific and Japan Insight Conference attracts over 500 delegates from the government, commercial sector and Business Objects partner organizations. Only one entity is selected to provide the Customer Keynote address, which is reserved for the organization that demonstrates strategic and operational business transformation.

In addition to giving the Keynote Address, Mr. Rothman has also been selected to give a keynote address at the Victorian Healthcare Executive Briefing on October 26, 2007 in Melbourne, . This conference will be attended by a select group of Senior Executives from both the Public and Private health care sector throughout .

For additional information on Emergency Medical Associates, please go to www.ema-ed.com. Information on Business Objects can be found by going to www.businessobjects.com.